Launch of a high performance sports vehicle. Three events in one for different target audiences:
The company wanted to provide a touch of style, design and luxury in the presentation of its new model, both in its relationship with the media and with its customers and dealers. That’s why we recommended offering the experience of living the brand lifestyle, not just an event.
The sun, the climate and the people make the South a special and unique place. We brought passion and character to the launch of this model.
Nearly 500 guests for a month, from different parts of the world in three simultaneous events.
We wanted everyone taking part in this event to have a real sense of the model’s exclusivity and tradition, with particular care and personalised attention being paid to them.