- Cliente:
- Automotive - Luxury sector
- Project:
- Media,Product & Training Launch
- Location:
- South of Spain
Briefing
Launch of a high performance sports vehicle. Three events in one for different target audiences:
- Media - 150 journalists from all over the world for three weeks.
- Clients - Exclusive clients invited
- Sales&Product Kick-Off: The brand’s worldwide distribution network for in-depth briefing on the product.
OUR PROPOSAL
- After ruling out other options, both in Europe and in Spain, because of the weather, we recommended southern Spain because of its excellent driving circuit infrastructure and weather.
- 3 events in one adapting each launch to each specific target audience.
- 360º management of all three events: transfers, accommodation, restaurants, on-circuit testing, designing personalised routes, etc.
Style
The company wanted to provide a touch of style, design and luxury in the presentation of its new model, both in its relationship with the media and with its customers and dealers. That’s why we recommended offering the experience of living the brand lifestyle, not just an event.
Passion
The sun, the climate and the people make the South a special and unique place. We brought passion and character to the launch of this model.
Experience
Nearly 500 guests for a month, from different parts of the world in three simultaneous events.
Exclusivity
We wanted everyone taking part in this event to have a real sense of the model’s exclusivity and tradition, with particular care and personalised attention being paid to them.
Learn More
GOODWOOD
FESTIVAL
UK
LINGOTTO ROOF,
TORINO
Italy
GRAN
ST BERNARD
SWISS ALPS