The Renting division of a major Spanish bank asked us to develop a roadshow which would include an experience that would have distinctive added value for their guests.
The communications strategy transmitted future, innovation, technology and premium character.
Passionate about the details, with a human touch on the part of our team of professionals.
We developed a product test experience with marques such as BMW, Porsche, Lexus and Tesla, using tailor-made routes and on which we provided efficient driving rudiments for our client’s guests.
We succeeded in getting Tesla to sign up for the project, the California marque of high performance sports vehicles, 100% electric, which has a roadster model selling for € 100,000. It was the first time they had done anything like this in Spain.