- Client:
- Automotive - Luxury sector
- Project:
- Ferrari FF European Roadshow
- Location:
- Italy-France-Germany-Benelux
Briefing
Ferrari wanted to have a different roadshow for press over five European countries for their new FF model, lending a charitable touch to the whole event.
Nuestra propuesta
- To create a communications strategy for the Roadshow based on the creative line of the FF model and Ferrari’s internal values.
- To design a totally tailor-made route starting at Maranello in Italy which would pass by all the marque’s dealers in France, Luxembourg and Belgium.
- Identification, selection, negotiation and deal signing with sponsors/partners for the event, including an NGO, a luxury boutique hotel chain, and one of the most famous and prestigious brands of tyres in the world.
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In terms of logistics we organised three events in one:
- Media Test drive for invited press,
- Local press presentation events in the different cities we visited and
- Vehicle tests for ill children and their family members in liaison with an NGO.
Style
We combined the Ferrari Lifestyle with a powerful charitable action offering our guests the chance to live an unrepeatable experience.
Passion
The 4000 km route we designed had the aim of revealing the passion one feels at the wheel of a Ferrari. But also the passion for a smile, for a journey, for forming part of a shared adventure.
Experience
Organising three events in one “on the road” while we were crossing countries like Italy, France, Germany, Luxembourg and Belgium, was a real challenge.
Exclusivity
All the event logistics took place in luxury boutique hotels or well-known restaurants which provided a touch of sophistication to the experience.