Ferrari wanted to have a different roadshow for press over five European countries for their new FF model, lending a charitable touch to the whole event.
We combined the Ferrari Lifestyle with a powerful charitable action offering our guests the chance to live an unrepeatable experience.
The 4000 km route we designed had the aim of revealing the passion one feels at the wheel of a Ferrari. But also the passion for a smile, for a journey, for forming part of a shared adventure.
Organising three events in one “on the road” while we were crossing countries like Italy, France, Germany, Luxembourg and Belgium, was a real challenge.
All the event logistics took place in luxury boutique hotels or well-known restaurants which provided a touch of sophistication to the experience.