One of Spain’s most prestigious wineries, with sold in over 140 countries, wanted to carry out a high-impact promotion of one of its white wine labels, offering consumers the prize of a unique holiday.
Together with our client’s agency, we designed a tailor-made route in a luxury yacht where the aim, more than a prize, was to create a product-linked experience by choosing a geographical area outside Spain that was reminiscent of the product’s name and developing different experiences along the “sailor made” sailing route.
We proposed designing the experiences and the journey taking our inspiration from the Mediterranean lifestyle: sea, sun, good food and wine, freedom and sensations.
Our team put real passion into making our guests feel as though they were on their own yacht, with no detail left to chance.
The winners could enjoy their chosen experiences every day, from a Tai Chi session on a marvellous beach to a candlelit dinner on board, moored in one of the Mediterranean’s most exclusive ports.
The route along the Sardinian coast was truly “sailor made”. The logistics represented a challenge since we had to combine flights with journeys by land and sea, all along a coast where we were setting up different crossings and experiences every day.