Our client, one of the most prestigious sports cars marques in the world, asked us to design a test drive to which foreign media and national lifestyle media could be invited so that they could try out their range of models in an environment which transmitted their style and values.
We designed a travel concept starting from the idea of feeling passion when at the wheel of the brand’s different models, which would segue into love of design and architecture, by following the work of geniuses such as Zaha Hadid, Norman Foster, Santiago Calatrava and Frank Gehry by means of a travel route.
After over five years working with this client, we identify with their style, which we try to transmit when planning the whole route, the communications strategy, the spaces and experiences.
We proposed striking up a symbiosis between two passions: the passion of Ferrari for design which is conveyed in each one of their creations, and the genius of various cutting edge creators.
A journey is an adventure: you know how it starts but by the end it is bound to have changed. With the foreign press we managed to provide a different perspective of vanguard design to that which is normally conceptualised with the Spain brand, paying close attention to every single aspect of the logistics.
Both the route and all the logistics relied on connecting unusual spaces and were designed ad hoc. At the same time we succeeded in visiting very exclusive, limited access venues.