- Client:
- Cosmetics
- Project:
- Product Launch
- Location:
- North of Europe
Briefing
Our client, a leading cosmetic products multinational, wanted to carry out a product launch for 100-150 people in an unusual venue in Spain. They wanted the launch to convey the new product’s values, with innovation, technology and research at the forefront. All this without forgetting the company’s other values such as style, modernity and sophistication.
OUR PROPOSAL
- 15 key people instead of 150.
- A unique spot which would reinforce the message of the product values.
- Instead of Spain, a “unique and unknown” place in Northern Europe.
Style
All the services we contracted had a defined personality of their own, with glamour and sophistication, as well as reinforcing the presence of the product from the beginning to the end of the trip.
Passion
The gala dinner was held in one of the city’s most fashionable restaurants. The decoration and nationality of the space were matched with that of the product and our client, lending the perfect finishing touch to the whole event.
Experience
The launch was in a room with capacity for 18 people at the most, located in a Cold War bunker, 20 metres below ground level. In order to get there, guests had to cross a glass corridor which, like the room, was suspended from the ceiling. A James Bond-style entrance to a movie-like space.
Exclusivity
It was the first time that the owner of the facilities had ever allowed an event to be held there.
Learn More
FORMULA 1
GP
Barcelona, Spain
HEALTHCARE
PRODUCT KICK-OFF
Paris, France
SPA
FRANCOCHAMPS
Belgium